Mistakes are not always the big ones glaring you in the face. They can be very simple things that if not done can then become the big mistake! Make sure to avoid: 1) A non specific ad campaign. Be clear on what you are selling. And stress the benefits to the buyer. 2) If you don’t follow up. You don’t care. 3) A lazy website that fails to ask a visitor to act. Act on anything: an email, a comment, a sale! 4) Using language the common person will not understand 5) Make sure that you can address an immediate problem for a client. Speak their language. Feel their pain. Oh, man….there are many more mistakes that you can make. These are sometimes the little ones that build up and really cost you sales and loyalty. By avoiding these small business marketing mistakes, you should avoid the glare of disappointment.